Tips To Leverage AI In Digital Marketing

“AI is now poised to affect every industry.”

If we go back a few months and rewind the conversation, some people say AI will lead the world one day, and we laugh at it because we believe it's a fantasy. Today, this fantasy has come true, as AI has shocked many people with its more extensive AI software, which is now leading the digital world, especially digital marketing.

Now, AI is the right hand for every business, and this technology offers the potential to analyze data at scale, personalize customer experiences, and automate repetitive tasks, indirectly increasing efficiency and delivering more targeted results.

However, some people are still confused about leveraging AI in their marketing and what potential they need to consider. Don’t worry—we have you covered. I have prepared a guide on tips for leveraging AI in digital marketing.

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What is AI marketing?

AI marketing is the entire process of using artificial intelligence in marketing practices. With the help of AI, you can perform some crucial AI tasks, such as automating marketing tasks or decisions, collecting and analyzing customer data, and personalizing the customer experience.

Simple examples of using AI include content creation, chat support, customer experience improvement, and dynamic pricing.

Why use AI in digital marketing?

In this fast-paced world around artificial intelligence, using AI is essential to stay on top. Indeed, AI is not capable of handling a marketing team alone. However, integration can speed up your marketing campaign and help you perform your marketing tasks in less time.

But did you know what AI can do?

AI can remove human error from your task.
You can create content with the help of AI.
AI can perform data analysis for you and much more.

How are marketers using AI?

According to research done by NP Marketing, about 1000 digital marketers in the industry use AI in their marketing strategies, and they found 209 marketing professionals using AI in their marketing strategies.

About 291 marketers said they will likely use AI in their digital marketing campaigns.
209 are already using AI
199 will use AI in the future
152 are not expected to use AI
About 149 said they would never use AI in their marketing.

So, this figure shows that most marketers are using and willing to use AI in their digital marketing campaigns.

How do we integrate AI into digital marketing?

To Create Partial Content

About 90% of marketers are not comfortable creating whole content with the help of AI. For those marketers, creating partial content is the right strategy. This might not replace human work entirely, but it will still help you save time and effort. Creating whole content with AI can increase the chances of Google penalization because of the lack of human voice.

For Research

Many marketers use AI for research because this is where they spend most of their time. Research can take up hours of your precious time. Many research tools, like bit.ai, allow you and your team to collect data, documents, and notes in one place.

Creating Outline

AI is also playing a pivotal role in creating an outline. After topic selection and research, the next step is to create an attractive outline. Creating an outline also demands considerable time and effort, and this is where AI comes in to assist you. With the help of AI, now you just have to enter your topic and research and ask ChatGPT to create an outline.

Topic Creation

The first and most challenging stage of content creation is brainstorming topic ideas. Of course, you can only create good content with a good topic idea. But now, with the help of AI, you can easily create a good topic by just entering the details on which you have to create a topic. If you want a digital marketing topic, give the chatbot a command; I want catchy ideas regarding digital marketing and to see the magic.

Creating Report

Creating and tracking a data-sheet takes a lot of work. Of course, you don’t have much of an issue handling a few clients' data. However, creating a report for each client would be difficult when you have hundreds of clients. Now, AI is making everyone’s life easier. With the AI, you can also create reports. AI reporting allows you to uncover meaningful patterns, trends, and insights.

Conclusion

Many more tools help you improve your marketing and speed up your project success, but these are the most commonly used AI areas where you integrate AI daily. So, don’t wait to unlock the true marketing potential with the acceptance of AI usage.